Three Advanced Flex events minus three rejections

Yesterday, my colleague and I received notifications from Adobe MAX organizers that started with words “We regret to inform you…we were forced to make difficult decisions, which topics would be of most interest to our attendees”.

The following three out of five submitted proposals were rejected:
1.    Flex Design Patterns that Make Sense
2.    Occasionally-Connected applications with AIR and  BlazeDS
3.    Partitioning Flex Enterprise Applications

At this time, we haven’t received the responses for two more submissions:

1. Starting new Enterprise Flex Project
2. Improving Performance in Flex applications

None of these presentations is about marketecture – just heavy duty technical stuff from people who are actually using Flex in the real-world projects.

Of course, MAX organizers had to make difficult decisions. Of course, they wanted to ensure that engineers from Adobe could share with the Flex crowd the latest solutions and techniques.  I don’t have a quarrel with that. But don’t they think that people who paid thousands of dollars to attend this interesting event were entitled to hear some advanced stuff from practitioners? Apparently not. Expect to see 100-level talks like “How to use Flex Builder debugger” or “FlexUnit Crash Course”.

I want to make myself clear – I’m not complaining. Adobe can run their shows the way they want. It was my fault – I made the wrong assumptions expecting to see a selection process similar to JavaOne, where plenty of non-Sun employees get a chance to have a shot based on the technical merits of their presentation proposals.

No biggies. Now I know that it’s Adobe’s show, and I won’t bother with paper submissions in the future.
What’s left? It’s elementary, Watson! We’ll keep running our small-scale seminars and symposiums for those who want to learn from our experience and share theirs.

Having said that, here’s the three upcoming events that we’ve scheduled:
1.    Second Annual Enterprise Flex Symposium, August 7, New York City: . We haven’t published session descriptions yet, but expect to see most of the rejected by MAX presentations and more. If you’d like to present at this technical  no-fluff  event, please send me an email at yfain at

2.     Advanced Flex 2-day workshop in Toronto, Canada is scheduled for July 23—24. Details at

3.    Advanced Flex 2-day workshop in London, UK is scheduled for September 24—25:

Besides these events, I’ll make a presentation on occasionally connected AIR applications at AJAXWorld in New York City on June 23 , and on design patterns that make sense at CFUnited in Virginia on August 14:

I also try to do my best to attend 360flex conferences made by developers and for developers .

Yours truly,
Yakov Fain

2 thoughts on “Three Advanced Flex events minus three rejections

  1. Hi Yakov,

    I for one would love to have attended the sessions that you proposed that you indicated were not accepted for MAX. I will hold out hope that Adobe may yet accept the two sessions that you indicate have not yet been accepted.

    You, Anatole and Victor have been, and continue to be vital members of the Adobe community, and extraordinarily so in the Flex and RIA communities.

    Regarding MAX, a very high point for me is access to the members of the Flex team. Related to the topics you proposed that were not accepted, at MAX last year and the year before I attended extraordinary presentations on these advanced topics delivered by Alex Harui, Roger Gonzalez and Christophe Coenraets. Pure tech and no “marketecture” from Alex, Roger and Christophe :-)

    For MAX 2009 I fully expect as much high level, marketecture-free, pure tech sessions from members of the team that work every day delivering these great technologies. Do I think that you also do these topics equal justice. Absolutely. And I am pretty sure that the team at Adobe knows as much too, so I am quite confident that I will be seeing you presenting at MAX 2009.

    Do I think Adobe should schedule redundant sessions? No.

    So, please be patient.

    And for others who may hear that MAX is just a marketing cram-down I say B.S. I have attended 3 past MAX (and presented at 1). The responsibility is on the attendee to pick their sessions wisely. If you see a session being delivered by Yakov Fain, TAKE IT! You will not be disappointed. If you go through the list of sessions, be sure to look at the bios on the speakers. If the presenter is a member of the Flex SDK team (and your interest is in Flex), TAKE IT! MAX is one of the few opportunities you will ever have to get training straight from the Flex SDK team engineers. And I have never been disappointed in the quality and technical purity of their sessions.

    Best regards,


  2. Thank you, Greg for you kind words.

    You are right. People go there to get access to Flex team members. I understand and accept it. But I just decided for myself that I’m not going to compete with Flex team and these guys deserve it. It’s their show. But I’m not going to submit proposals to MAX anymore. The chances are slim that they will be accepted anyway. Why bother? There are plenty of other technical events where I can present.

    Enjoy your MAX ‘09 – it’s an interesting event.

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